*Keyword research is an important part of on-page SEO techniques. Search engines are only good for bringing traffic to a website if it has keywords. It is not possible to pick up random words or obscure terms that pop up in your mind. Keyword research is essential if you want to drive traffic to your website.
. The Google keyword planner is an excellent tool, but it does have some limitations. You can filter the data using GKP if you don’t like its filters. To do this, you will need to use spreadsheet software like LibreOffice Calc or Microsoft Excel. Why filter keywords? This is an example. Peter, a blogger, plans to write a blog article about Apple iPhone XS. He logs into his Keyword Planner account. KP displays over 1000 keywords. Peter, unaware of the advantages of Long Tail Keywords and opting for the keyword “Apple iPhone XS Price”, he writes a blog post. Peter’s website is not visited by the post.
Don, another blogger planning to write a post about Apple iPhone XS, searches for the keyword “Apple iPhone XS pricing and specifications” and creates a blog post. Within a month, the post was getting traffic. Peter’s posts did not rank due to the fact that the keyword he used was found on high-authority websites.
. Long-tail keywords can be difficult to find. However, if you can find and use them, your chances of ranking for multiple keywords in search engines will increase.
Long Tail Pro, which was launched in 2014/2013 became the best alternative to the Google KP. Why is this? LTP offers options and features that Google KP does not. LTP saves time and eliminates the need to use third-party software. LTP displays long-tail keywords rather than two or three keywords.
.Longtail Pro was a desktop program. It is now available as a SaaS app. This means that you can access the application from any device with a Mac, Linux, Windows or other operating system.
LTP provides 3 plans – starter, pro, and agency.
Starter: This plan costs $37/month or $295/year and it is ideal for users that are running a site that doesn’t generate a significant amount of revenue. With this plan, you can lookup up to 800 keywords in a day. You can also track the performance of up to 25 keywords in the SERPs. One user can log in at once.
Authority: This plan is ideal for professional bloggers and small internet companies who are not satisfied with the performance of their site in SERPs or think that their site can do better in search results. It costs $67 monthly/$537 annually. You can have up to two users access the site at once with this plan. The keyword lookups are capped at 2500 and the number of keywords users can track is up to 200.
Agency: This plan is suitable for SEO firms. This plan is also the most expensive Longtail Pro offers. The Agency Plan enables users to research up to 6000 keywords every day. You can also log in to five accounts simultaneously. LongTrail Pro Agency is priced at $98 monthly and $1177 yearly.
LongTail Pro features
Project management: LTP enables you to work with multiple sites. You must create a project in order to get started with Long Tail Pro.
Filters: LTP provides an option to set a default search engine. After you have chosen a search engine, long-tail keywords can be found that can help your site rank in the selected SE. LTP allows users to filter keywords by minimum/maximum bids, monthly searches, and competitiveness.
Seed keywords: When you enter seed keywords, LTP will display keywords that contain the keywords you have entered. LTP can produce several 100 suggestions for the keywords you have entered.
Who uses this software?
LTP is used by 70000+ users. Companies, professionals, and SEO agencies are some of the users.
- The interface is easy to use.
- Multiple filters.
- The starter plan is expensive as only 1 user is allowed to log in.
Final thoughts: Long Tail Pro is a powerful keyword research software. It’s ideal for SEO companies and pro-bloggers. It’s a great alternative for Google Keyword Planner and similar tools. If you don’t want to buy the Long Tail Pro Agency, Authority, or Starter plan, you can write down the list of keywords you want your website to rank for and buy a monthly plan or sign up for the free trial.